Hey Zoe aka Promo Zo! You are launching a new D&B event on the 14th July with a wicked line up with DJs like Bad Company UK, JJ Frost, Cadence, you of course & MCs like 2Shy MC, Moose & Funsta. How did Four::mula come about?
After many conversations between a group of good friends we soon realised that we were all of the same mind set when it came to missing the intimate venues and the real underground clubbing experience of good music on a banging rig under one roof. So, we decided to create what it was that we were all craving, a proper night of Drum and Bass music of all generations with super solid hosts.
Who else is involved?
There are four of us in Four::mula – Myself, 2Shy MC, Chris and Cadence and fortunately between us all we have many years of experience in Drum & Bass as either promoters artists or both. If I add up the combined years we’ll sound a bit ancient so I won’t do that!
Can you talk us through the line up and why they will be playing on your debut night?
Sure, headlining the launch will be Bad Company UK with a classics set alongside our resident host 2Shy MC. If you have been to events like Wavy Garms and Drum and Bass Classics you will know how insane these sets have been and we’re certain that this energy in a more intimate space will simply blow the roof off.
We have also invited Brixton’s Drum and Bass King Mr Jumpin Jack Frost who always brings pure vibes and those gully Planet V flavas. He and Funsta will no doubt make the Ton of Brix roll.
Adding to this short list of legends we have also invited the Mic general Moose, a total veteran in the game when it comes to toasting and mic controlling.
I’ll be there naturally plus resident Cadence, a Brighton born DJ and promoter who has been creating waves in the South Coast scene will be making her London debut. You will get to sample her sound in the Four::mula Drum and Basics guest mix.
What is the hardest part of running an event?
The hardest part of running an event in 2023 for us is the change in consumer purchasing trends post-covid. Due to the lockdown process, with venues closing, events cancelling and people’s lives changing at the drop of a hat; we’ve seen a change in the way people buy tickets. Previously people purchased tickets with absolute certainty of attending events but now it seems there is a fear the event may not take place and so ravers are purchasing tickets last minute. This can really affect the marketing strategy so we’re forever trying to adapt to the consumer changes and keep up with the ever-changing social media algorithms.
What is the best thing with it?
The best thing about putting on an event is seeing ravers leave with a smile or being told how much of a good time they’ve had. Your event could be the escapism people need from the monotony of day to day life and we’ve all needed a rave in our life at some point, I know I have!
Any tips for people who are looking into organising a dnb/jungle event?
My advice has always been to only start an event if it’s born out of passion. Don’t try and put an event on to make money, also don’t put an event on that you can’t afford. It is a risk but if you pour your love and passion for D&B into the event, over time your event and brand will blossom from it.
The event will be held at The Ton of Brix on Coldharbour Ln in Brixton, what can you say about this venue?
We were extremely keen to put an event on Brixton. It’s such a vibrant area and to bring an underground residency to the area was a huge goal for us. We’d looked at a few venues but instantly were attracted to TOB and think this will be an underground raving destination for years to come.
What else do you have going on, Promo Zo?
Next up for me will be Worried About Henry at Dreamland Margate on 24th June, followed by Hospitality on the Beach where I’ll be resident DJ for the week plus also representing Planet V, Four::mula 14th July at The Ton of Brix obviously! Pure Science in Maidstone, D&B Classics at LDN East, Hospitality In The Woods and Sundown Festival with more to be announced soon.
Release wise I have a Konnect (UK) release “Dystopian Summer” plus a Conrad Subs remix of “Six Foot Deep” due to drop at the end of July early August on Conjunction Recordings followed by a solo release entitled “Sandi” coming on In-Reach Records later this summer.
Any final last words?
I have to big up all the Four::mula team, all the artists and everyone supporting the cause and of course big love to Drum and Basics as always.
Get your ticket for Four::mula here!
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