Behind The Label: Unbeatable Music

Hey Unbeatable Music – Thanks for chatting with us!

Who are involved with the label?

Adrien (Manager), Odile (Financial manager), Erwann and Ilsen (Strategy advisors), Thibault and Lucile (Graphic design). This is the core of the team but we got a lot of partners around us who got an important relationship with the label. We also got a network of friends, DJs, recording studio, label managers, distributors and vinyl shops who give a lot of advice to help to improve the project.

How and why did this label get started?

How? Just need to put the money in! Also you need to be strategic to get an impact. Why? It’s like a feeling.. Something missing in my life. I searched for a long time what it was and I’m sure I found it now. I needed something to highlight and elevate drum&bass! I needed a name, a logo, a serious and professional project to say: ‘Hey people, have a look!’ Make people dreaming & dancing, that’s my goal!! That makes me fully happy! One of the bigger reason is to produce vinyl and protect the practice of mixing vinyl. Some people ask me why I’m releasing vinyl if the bigger label like RAM Records almost stopped producing vinyl this year.. My answer is simple; if a specie of an animal is disappearing, some people will fight to save this specie, right? I’m probably an utopianist but I want to do the same for vinyl! We can still see some DJs mixing pure jungle on vinyl! Some artists like Alix Perez (1958 Music), Lenzman (The North Quarter), Kasra (Critical), London Electricity (Hospital) are keeping the vinyl right? Life is too short to not fight for what you love… Today I’m the only french dnb label doing this fight for vinyl and I hope I will do it as long as possible.

What’s your background in the dnb scene?

I used to teach music in three different schools in Preston, close to Manchester, for a couple of years. I used to have a web radio channel called Loud on Vmix.fm. My channel was specialised in bass music. I organised a lot of music events in England & France. This label is a logic continuation of all that.

Do you produce music yourself or are you finding music to release?

Firstly I’m a strictly vinyl DJ, I never mix any digital music and I refuse to do it! It’s like refusing to eat meat when you are a vegetarian, it’s just my rule! I don’t tell everyone to do the same but I tell everyone to respect my philosophy! People don’t understand and argue with me sometimes. It’s about the roots of the DJ culture and the massive respect I have for music. I think
music is the best thing in my life and I don’t mind to pay over 10€ to get my record.. The hard drive kill your music over time but your vinyl will be with you all your life. Also, I get upset listening to people saying that ‘DJs are jokers, they do nothing behind their desks’… I just want to tell them: take these vinyls, try to mix it and we can learn together. Secondly, I produce music on Ableton Live! I still miss technics but I got the vibe.. 

Fortunately I got help but I really need to improve it and I know it’s a loooong way. Today you can listen and watch the video of my first tune Quasar. This tune is on the side B of the first release of Unbeatable Music.

Ad Loud – Quasar

I’m finding music too, for example The Caracal Project who is on the side A with the track Skippin’. Behind this kind of cat is Felix, he is very smart, I think he is a prodigy! He is ready to catch the big stage now. His music has been played on Noisia Radio several times and also on BBC Radio One dnb show with Rene Lavice… His tunes has been played by a lot of great artists like Ed Rush and Phace. You can listen to a lot of his tunes on Skank & Bass if you want to..

The Caracal Project – Skippin’

How do you find artists?

I got a profile on www.soonvibes.com Also I like to receive a private Soundcloud link from artists! The idea is to make sure I’m the first listener and the tune is not published in public. This is very important.. I would like to chase the gold tunes but I don’t have a lot of time at the moment unfortunately, the distribution and promotion take a lot of time.. Anyway I prefer the quality and not the quantity so I will take time to find some tunes for the next release. I don’t want a basic label and releasing one EP per month but I’m looking for a nice quality with a large offer like music video & nice gigs.

What has been the hardest part to run a label?

Money and time! If you don’t have money – forget the project and if you don’t have time is the same. It’s very expensive especially for me because I’m making vinyl. To start a label you need to invest all your time to run everything properly. So if you have a full time job in addition you can’t make a label and if you get a part time job forget sport and say good bye to your friends (except music friends of course)… If you have the time and money, then you can run your own label.

What has been the best part?

The best part is the pleasure you got when you watch your first music video or when you touch physically your own vinyl for the first time. ‘It’s Magic’… Also people are grateful about what you are doing for the movement.

How does the future look like for Unbeatable music?

That’s the best question ever! Obviously, an amazing future but I can’t tell you why. I’m working on a secret project which I’m not 100% sure about and it’s important to keep the secret and work on a strategy to give the message in the best moment. I got everything I need to do it.

How would you describe the sound of Unbeatable Music?

All sort of dnb! Old school to new school, darkness to melodic, underground to mainstream!! Drum & Bass broke the codes and mixed all kinds of influences with its rhythm, it’s why I love this music! If I would describe it in two words, I want to say: Open Mind.

What’s next?

Massive distribution for the first EP half September and preparation of the selection of artists for the second EP for this winter. Also I’m working on music video and a big gig for September 2020.
Stay tunes guys!

Any famous last words?

Music is the key of humanity! (I’m too philosophic, I know :D)

You can follow Unbeatable Music on SoundCloud, Facebook & Instagram and buy music on vinyl & digital on Discogs & BandCamp

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